The brains behind hajoona

hajoona has always stood for unique products in combination with innovative marketing concepts. The three-member hajoona team heads the successful German company with unlimited commitment, passion and know-how. Together, we offer the ideal basis for leading a healthy, self-determined, sustainable lifestyle in perfect balance. For our customers and our partners. Our personnel franchise system offers people the chance to build up their own business without the risk of striking out on their own.

Dirk Jakob

Dirk Jakob is the founder and Managing Director of hajoona, and an active networker, coach and trainer. Whatever he does, he does with inner conviction. In 10 years, he has built a team consisting of around 100,000 team partners, who generate billions of euros in sales every year. He is the leader and initiator of various training academies for companies operating worldwide with up to 500,000 partners. As a passionate coach, he trains networkers so effectively that they reach number 1 in their companies worldwide. Dirk Jakob is Managing Director of Horizonte Training & Consulting GmbH and founder and 1st Chair of Nfh e.V. He has also made a name for himself as the author of several books and CDs, including “The 1x1 of Network Marketing”.

Daniela Lipgens

Daniela Lipgens is the Managing Director of hajoona and is responsible for sales reaching into the millions. A graduate in business administration, she focused on the areas of marketing and foreign trade and, after completing her studies, gained experience working for various companies in a range of roles, including Marketing Manager, Sales Manager, Authorised Signatory and Managing Director. Before joining hajoona, Daniela Lipgens worked in the energy industry for 12 years. A committed entrepreneur, she has extensive experience in corporate and employee management, commercial management, structure development and business internationalisation.

Andrej Uschakow

Andrej Uschakow is the co-founder of hajoona GmbH, and is responsible for sales. A trained musical conductor, he discovered his passion for network marketing around 16 years ago and decided to make it his profession. Since then, he has succeeded in building team partner networks numbering 10,000+ members. Andrej Uschakow has held numerous management positions in various companies, and distinguishes himself by being awarded top positions.