Information about healthy eating

intro nem

Information about healthy eating

United we stand

In 2016, hajoona GmbH became a member of NEM e.V., the association of small and medium-sized manufacturers and distributors of food supplements and health products in Europe. In a competitive environment dominated by large concerns and retail chains, hajoona and the other members of the association fight for the freedom to inform consumers about healthy nutrition and alternative products that contribute to a healthy lifestyle.

You are what you eat

Our food and the way in which it is digested and used by our bodies has a considerable influence on our health. The more fruit and vegetables we eat, the better for our bodies. The results of research into secondary plant substances testify to healing, health-promoting properties that we can make use of by consuming fruit, vegetables, herbs, mushrooms etc. Besides supplying vitamins and minerals, they can in some cases have anti-bacterial, antiviral and anti-inflammatory effects. However, our modern-day diet unfortunately consists primarily of processed foods (snacks, ready meals, preserved products, fast food) that contain hardly any vitamins and nutrients.

Conflict of interests

This leads to allergies, food intolerance, obesity, sluggish digestion and other diseases. The provision of accurate information is not necessarily in the interest of the food and pharmaceutical industries; in some cases, this is actually obstructed by communications and lobbying. Small and medium-sized manufacturers of innovative health products therefore formed the association NEM e.V. to counterbalance this effect and to provide information about preventing disease by eating a healthy diet.

The goals and tasks of NEM e.V. (excerpt from the Charter)

  • Asserting consumer interests with regard to nutritional science issues = freedom to disseminate health‐related knowledge with no restrictions and to use it to develop appropriate health products, also in the interest of public health.
  • Asserting health claims; if relevant scientific evidence is available, this can and should be used.
  • Examining and testifying to marketability in terms of food law / expert evaluation also for internationally focused companies.
  • Assessments under food law / expert opinions.
  • Quality assessments and product certification with award of quality logos
  • Formation of working groups (against unfair practices, on food supplements, medicinal products, diet products etc.).
  • Advice on matters relating to competition law.
  • Advice on topical, dietary and food law related issues.
  • Protecting small and medium‐sized companies. Large companies are only admitted if they are family‐run and expressly submit to the targets of the small and medium‐sized companies. The association is obliged to ensure this is the case.
  • Juridical protection against official and legal arbitrariness.
  • Public relations work.
  • Archive of basic research into nutritional science made available to members.